Giddyup
The commercial we created for Crawford Farms highlights the company's position as the largest breeders of horses in the United States. To develop the script, we focused on targeting the specific market of professional race horse enthusiasts by highlighting the success of Crawford Farms' horses in prestigious races such as the Kentucky Derby and the Hambletonian.
To visually showcase the beauty and quality of Crawford Farms' horses, we filmed the commercial on location at the farm using cinema cameras and lenses mounted on a Movi Pro stabilizer. This allowed us to capture stable, high-quality footage of the horses in their natural habitat, further emphasizing the farm's dedication to the well-being and care of their horses. Overall, the commercial effectively positions Crawford Farms as the premier choice for professional race horse breeding and care.
Behind the scenes
